Google, Meta & Multi-Channel Paid Advertising
High-ROAS campaigns across Google, Meta, YouTube, TikTok, LinkedIn, and Amazon — built and managed by performance specialists, not generalists.
What's Included
Account Audits & Restructure
Forensic teardown of existing ad accounts, wasted-spend analysis, and a clean account architecture aligned to revenue goals — typically surfaces 30-50% of monthly spend that can be reallocated.
Creative Production
Static ads, short-form video, UGC-style hooks, and landing pages produced in-house and tested against control sets — 15-25 new variants shipped per active client per month.
Multi-Channel Campaign Builds
Google Search, Performance Max, Meta Advantage+, YouTube, TikTok, LinkedIn, Bing, and Amazon Sponsored Ads architected around your funnel, not legacy keyword themes.
Conversion Tracking & Attribution
Server-side GTM, GA4 enhanced conversions, Triple Whale or Northbeam attribution, and a unified ROAS view that survives iOS privacy changes and cookie deprecation.
Landing Page & Funnel Optimization
Pre-launch audit of the post-click experience, A/B testing of headlines and CTAs, and iteration on the page that determines whether your ad spend actually converts.
Weekly Optimization
Bid, budget, audience, and creative iteration on a weekly cadence against explicit ROAS or CAC targets — never set-and-forget account management.
Our Google, Meta & Paid Ads Process
Audit & Goal-Setting
We define the revenue target, CAC ceiling, and ROAS floor before a single dollar moves — and forensic-audit your existing accounts to find the wasted spend.
Build & Launch
Account architecture, conversion tracking, and creative are built from scratch or restructured, then launched in cohorts to isolate signal from noise.
Optimize Weekly
Weekly bid, audience, and creative iterations against the ROAS and CAC targets — every change documented and tied to a measurable hypothesis.
Scale & Diversify
Winning campaigns scale aggressively; we expand into adjacent channels only once the unit economics are proven in-channel.
WHY IT MATTERS
Why Google, Meta & Paid Ads Is Critical for Your Business in 2025
3.8x
Average ROAS across managed accounts
42%
Average reduction in cost per acquisition after 90 days
Key Insight
Most paid media accounts are quietly hemorrhaging budget. Internal audits we run on new clients consistently find that 30-50% of monthly ad spend is going to wasted clicks, misaligned audiences, broken conversion tracking, and campaigns that have not been touched in months. The agencies running them are paid on a percentage of spend, so there is no incentive to fix it. We charge a flat retainer, which means our only incentive is making the spend work harder.
Modern attribution is broken in ways most marketers do not realize. The combination of iOS 14+ privacy changes, third-party cookie deprecation, multi-device customer journeys, and view-through dark traffic means the conversion data inside Google Ads, Meta, and GA4 is a partial picture at best. Without server-side tracking, enhanced conversions, and a unified attribution view that reconciles platform data with actual CRM revenue, you are flying blind. Every Omnivance account ships with server-side GTM, GA4 enhanced conversions, and either Triple Whale or Northbeam attribution layered on top.
The line between brand and performance campaigns has blurred in 2026, and most accounts get this dynamic wrong. Pure performance campaigns hit a ceiling once you have captured everyone currently searching for your solution. Pure brand campaigns burn cash if you cannot connect them to revenue. The accounts that scale efficiently run both — performance to capture in-market demand, brand to create future demand — with the budget split calibrated to the business stage. Early-stage companies run 80/20 performance to brand. Mature businesses with category dominance flip closer to 60/40 brand to performance.
Meta's own data, published consistently through 2024 and 2025, attributes 60-70% of campaign performance variance to the creative asset itself, not the targeting, the audience, or the bid strategy. The era of fine-tuning lookalike audiences is over — the algorithm is now better at audience selection than any human. What still matters, and matters more than ever, is creative volume and creative quality. We ship 15-25 new ad variants per active client per month, test hooks against control sets, and feed the winners back into the algorithm.
Most agencies optimize to ROAS targets because ROAS is easy to measure inside the ad platform. The problem: ROAS measures the wrong thing for most businesses. A 4x ROAS at $50 CPA might be worse for the business than a 2x ROAS at $20 CPA if the second customer has higher lifetime value. We optimize against blended CAC and contribution margin, not ROAS — the unit economics that actually determine whether a business can scale paid spend profitably. This requires CRM data, but it is the only honest way to manage paid budget at scale.
A properly managed Omnivance account at the 90-day mark looks materially different from where it started. Conversion tracking is rebuilt server-side and reconciled with the CRM. Account architecture has been restructured around the actual customer journey rather than the legacy keyword themes. Creative library has 40+ variants in rotation with clear winners. Wasted spend has typically dropped by 35-50%, freeing budget to either reduce total spend or scale into adjacent channels. And the client has weekly reporting that explains performance in the language of their business, not in ad-platform jargon.
Platforms We Use
Real Results
Frequently Asked Questions
What is the minimum monthly ad budget you work with?
We typically work with clients spending $5,000 per month or more in media. Below that threshold the analytics signal is too thin to optimize against, and the management fee starts to consume a disproportionate share of the budget. The sweet spot for our model is $10,000-$250,000 per month in managed spend.
Do you charge a percentage of ad spend?
No. We use a flat monthly retainer plus optional performance bonuses tied to ROAS or CAC milestones. Percentage-of-spend pricing creates a perverse incentive where the agency benefits from bigger budgets even when smaller budgets would deliver better results. Flat retainers align us with your unit economics, not your spend volume.
Who owns the ad accounts?
You do. Always. We work inside your accounts, your domains, your data, and your CRM — never inside ours. If our engagement ends, every account, asset, conversion event, and audience stays with you. Most agencies do not work this way; we consider it non-negotiable.
How fast will I see results?
Most accounts show meaningful efficiency gains in the first 30-60 days, primarily from eliminating wasted spend. Full optimization takes a 90-day cycle as the creative library, audience segments, and attribution stack mature. Scaling into new channels usually starts in month 4 or 5 once the foundation is proven.
How is your approach different from other paid media agencies?
Three things. We are paid a flat retainer instead of a percentage of spend, so we are aligned with your CAC and not your budget size. We produce creative in-house at the volume the algorithm actually needs, instead of relying on the four ads your design team shipped last quarter. And we optimize against blended CAC and contribution margin rather than ROAS, which means we are measuring what actually matters for your business.
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